News     23/08/2021

Online Michael Sheen auction raises over £19,000 for Adferiad Recovery!

Online Michael Sheen auction raises over £19,000 for Adferiad Recovery!


We would like to say a HUGE thank you to The White Curl and Adferiad Recovery patron Michael Sheen for raising an incredible sum of over £19,000 for us by hosting an online polaroid campaign.

The White Curl is a non-profit organisation dedicated to raising money for Welsh charities and causes supported by Hollywood actor Michael Sheen. For this campaign they took a series of one-of-a-kind Polaroid photos of Michael in London during the run of a play he was starring in, capturing a snapshot of this time in his life. The Polaroids were then signed by Michael and auctioned online between the 7th and the 14th of August, with 100% of the proceeds going to Adferiad Recovery.

The auction was hosted via The White Curl’s Twitter account, and donations were made directly to Adferiad Recovery through JustGiving. Through the course of the week The White Curl tweeted a variety of lots for potential buyers to bid on, with the highest-earning lot being sold for an astonishing £3,085! All lots included the original signed polaroid print as well as a variety of extras such as signed programmes, digital copies of the polaroids or footage of Michael signing the prints.

While all original polaroid prints have now been sold, The White Curl is currently offering a limited run of merchandise featuring some of the polaroid images in exchange for donations to Adferiad Recovery. The organisation wanted to ensure that the campaign was accessible to all and so items of Michael Sheen merchandise can be purchased from their online store from as little as £5.


If you are interested in purchasing any of the Michael Sheen merchandise on offer, you can do so here for a limited time.